Idea #



What You Don't Eat

July 19, 2018

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Backstory: It really grinds my gears when I throw away food. Normally I'm tired of the food and put off eating it before it goes bad.

The Idea: Enter in the food you've thrown out recently and the app would offer alternatives to help entice you to eat it.

Deep Dive: You can introduce recipes based off existing items you have. For example, if you threw out broccoli, the app could recommend you buy cauliflower and make a roasted cauliflower dish.

Validation: There are tons of millions of food thrown out every year. There are already apps like on the market that have proven the need to curate recipes based on the foods you like. Side note... I worked on the redesign of supercook 3 years ago, awesome site run by a great founder :)

Monetization: You can sell highly targeted ads. The instant delivery/ship of food is becoming more popular and those companies would pay top dollar to compete and win on a new platform.